It looks like some major corporations are starting to review the ingredients in their products to determine if they can be made gluten free. In many situations it can be as simple as switching 1-2 ingredients to make a product gluten free without affecting the taste of the product, and their product will appeal to a large community of people looking for gluten free groceries.
I’ve discovered several published reports around the internet confirming that Betty Crocker will be making a few of their products gluten free about the same time:
- Betty Crocker Gluten Free Brownie Mix
- Betty Crocker Gluten Free Chocolate Chip Cookie Mix
- Betty Crocker Gluten Free Devils Food Cake Mix
- Betty Crocker Gluten Free Yellow Cake Mix
Here is the quote from Betty Crocker:
It is our goal to help our consumers determine whether or not they can include our products in their diet when they are not labeled Gluten Free. To accurately accomplish this, we believe it is best to refer to the specific ingredients listed on each product package; and for this reason, we do not offer a gluten-free product list.
However, we do understand that ingredients can be confusing. We want you to be assured that if the ingredient label does not list wheat, barley, rye, oats or gluten containing ingredients sourced from these grains, then the product would be gluten-free. Sources of gluten are listed on the label even if the source of gluten is part of another ingredient (such as flavoring or spice). Because ingredients may vary from one package to another due to product reformulation, you should use the products ingredient label to provide you with current and accurate information.
There is also some exciting news from General Mills regarding their Chex products! General Mills has converted some of their Chex products in the past to be gluten free, but now it looks like even more will be gluten free! Here are the new products list from General Mills that will be gluten free by June 1, 2009:
- Corn Chex
- Honey Nut Chex
- Strawberry Chex
- Chocolate Chex
- Cinnamon Chex
Note: As you always should be anyway, you’ll want to review the boxes of cereal to verify that it isn’t an older box of cereal. You should begin seeing something like NOW GLUTEN FREE or GLUTEN FREE somewhere on the box.
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[...] I think it is great that we are seeing some mainstream cereals becoming gluten-free (such as many of the Chex cereals), and they are great opportunities for good travel snacks. I’ve also always been a fan of [...]